News - 2025

The Portugal Sou Eu program will be at the 61st edition of the National Agriculture Fair (FNA), which will take place between June 7 and 15, at the National Exhibition Center in Santarém, with 28 participating companies from the food, beverage, and handicraft sectors.

"The flash estimate for international trade in goods for the first quarter of 2025 points to increases in exports and imports of 7.8% and 7.1%, respectively, in nominal terms and compared to the same period last year. However, it is important to note that these variations reflect, as in previous quarters and especially in exports, increases in goods transactions for or following contract work, without change of ownership.

Goods transactions thus increased for the third consecutive quarter, accelerating compared to the previous quarter, when year-on-year changes were 3.9% for exports and 6.2% for imports.

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"In 2023, of the 1,526,926 active companies in Portugal, 246,741 were born in that year, reflecting a growth of 6.3% compared to the previous year (+24.1% in 2022). In the same year, the number of deaths is estimated to have reached 175,457 companies (+0.1%), registering a lower growth than the number of births. The proportion of companies surviving 1 year after birth was 73.6% (-1.9 p.p. compared to 2022) and those surviving 3 years after birth corresponded to 48.9% (+0.4 p.p. compared to the previous year)."

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Portugal Sou Eu has launched a survey, which ends on May 16, among participating companies, to determine the level of involvement in the program, their opinion on the current portal and the features intended to improve interactions with other companies in this new digital network.

“Show that you are one of us. Start today” is the motto of the new Portugal Sou Eu campaign, which reinforces the importance of consuming national products and services. With a presence in various media until the end of July, the campaign is inspired by the collective strength of the Portuguese people, promoting the value of the Portugal Sou Eu seal as a commitment to the country and to economic growth.

Created by the Opal agency, the campaign focuses on dynamic visual language, maintaining national identity as its guiding thread.

Portugal sou eu will be present on the afternoon of September 27 at “Cidade das Tradições” (City of Traditions), an initiative of the INATEL Foundation, which will take place at Parque de Jogo 1.º de Maio in Lisbon.

The initiative aims to celebrate Portuguese Intangible Cultural Heritage, featuring a program that encompasses music, dance, cinema, theater, photography, gastronomy, arts and crafts, toys, and traditional games.

With this brand activation action, Portugal Sou Eu aims to raise awareness and encourage informed consumption of products and services that create value in Portugal.

According to a study on Portugal's strength and reputation, prepared by the consultancy firm OnStrategy, the assessment by the external public tends to be closer to that recorded by the internal public, “due to a trend of accelerated growth from an external point of view as a result of the country's increasing international exposure”, says the consultancy.