THE "PORTUGAL SOU EU" (PORTUGAL IS ME) SEAL
When we purchase products or services bearing this Seal, we are guaranteed to be contributing to improved business competitiveness, job creation, and a more sustainable economy—specifically by reducing our environmental footprint.
The "Portugal Sou Eu" Program is an initiative of the Ministry of the Economy, approved by Council of Ministers Resolution 56/2011, aimed at domestic SMEs and the general public.
The Program seeks to boost and add value to domestic products with a high level of local content through an active, easily recognizable brand that contributes simultaneously to national economic growth and job creation.
It targets:
(i) Consumers: with a special focus on young people, through communication and information campaigns that enable them to recognize the "Portugal Sou Eu" Seal as a clear indicator of the domestic origin of products and services, thereby promoting more informed consumer choices and a sustainable connection to the "Portugal" brand;
(ii) Companies: domestic business owners—especially SMEs—by raising awareness of the brand's competitive advantage and encouraging participation and the qualification of certified products and services, as well as promoting cooperation among participating companies through the "Portugal Sou Eu" Business Network;
(iii) Institutions and institutional buyers: with the aim of promoting platforms that bridge supply and demand and encourage interaction among domestic companies—particularly SMEs—fostering the creation of integrated supply chains capable of meeting the needs of the domestic market;
(iv) Strategic partnerships: establishing cooperation agreements with entities of recognized merit in their respective fields, prestigious brands already recognized by consumers, and member networks with a strong national presence. The goal is to strengthen the visibility of the "Portugal Sou Eu" brand, leverage existing opportunities, and promote synergies among the participating entities.
The "Portugal Sou Eu" Program employs a strategy that aims to simultaneously increase the competitiveness of Portuguese companies and promote a higher level of value-added content in domestic production. It aims to strengthen the development of Portuguese companies by enhancing the value of national offerings, based on a collective and innovative strategy capable of serving as a key differentiator for economic recovery and for boosting the competitiveness of the economic landscape. It also seeks to increase national production by stimulating the domestic market, creating conditions for the growth of companies with export potential.
OBJECTIVES:
When we purchase products or services bearing this Seal, we are guaranteed to be contributing to improved business competitiveness, job creation, and a more sustainable economy—specifically by reducing our environmental footprint.
The "Portugal Sou Eu" Program is an initiative of the Ministry of the Economy, approved by Council of Ministers Resolution 56/2011, aimed at domestic SMEs and the general public.
The Program seeks to boost and add value to domestic products with a high level of local content through an active, easily recognizable brand that contributes simultaneously to national economic growth and job creation.
It targets:
(i) Consumers: with a special focus on young people, through communication and information campaigns that enable them to recognize the "Portugal Sou Eu" Seal as a clear indicator of the domestic origin of products and services, thereby promoting more informed consumer choices and a sustainable connection to the "Portugal" brand;
(ii) Companies: domestic business owners—especially SMEs—by raising awareness of the brand's competitive advantage and encouraging participation and the qualification of certified products and services, as well as promoting cooperation among participating companies through the "Portugal Sou Eu" Business Network;
(iii) Institutions and institutional buyers: with the aim of promoting platforms that bridge supply and demand and encourage interaction among domestic companies—particularly SMEs—fostering the creation of integrated supply chains capable of meeting the needs of the domestic market;
(iv) Strategic partnerships: establishing cooperation agreements with entities of recognized merit in their respective fields, prestigious brands already recognized by consumers, and member networks with a strong national presence. The goal is to strengthen the visibility of the "Portugal Sou Eu" brand, leverage existing opportunities, and promote synergies among the participating entities.
The "Portugal Sou Eu" Program employs a strategy that aims to simultaneously increase the competitiveness of Portuguese companies and promote a higher level of value-added content in domestic production. It aims to strengthen the development of Portuguese companies by enhancing the value of national offerings, based on a collective and innovative strategy capable of serving as a key differentiator for economic recovery and for boosting the competitiveness of the economic landscape. It also seeks to increase national production by stimulating the domestic market, creating conditions for the growth of companies with export potential.
OBJECTIVES:
Encouraging production with higher value-added content in Portugal, contributing to the revitalization of the national industrial base.
Promote a shift in attitude among consumers and companies, valuing the domestic origin of products.
Boost demand for the goods and services that contribute most to value creation in Portugal, particularly regarding job creation and national wealth generation.
Ensure coordination and coherence between public and private actions aligned with these objectives.
Increase the visibility and recognition of the "Portugal Sou Eu" brand and create conditions enabling consumers to make informed choices, reinforcing the importance placed on consuming goods and services originating in Portugal.
To value domestic offerings and highlight their distinctive characteristics as a competitive asset that affirms the country's identity and excellence, while fostering a shift in attitude among consumers and businesses regarding the recognition of domestic content.
Boost demand for products and services that contribute most to value creation in Portugal, supporting a sustainable economic recovery.
Stimulate the domestic production of goods and services with higher value-added content and strengthen the competitiveness of domestic companies—particularly SMEs—thereby contributing to job creation.
Explorar as sinergias através da associação entre as empresas e o desenvolvimento de cadeias de abastecimento
TARGET AUDIENCE
The "Portugal Sou Eu" (Portugal Is Me) Program is aimed at all Portuguese people, with the goal of mobilizing the country for economic growth and fostering civil society engagement. The Program is structured around the role and contribution that each of us can offer.
It targets consumers,
companies, institutions, and
business entities, all considered
central to the strategy:
End consumers, reached through information and promotional campaigns designed to raise awareness of product and service origins, thereby encouraging informed choices and sustainable consumer loyalty;
SMEs in the primary, secondary, retail, and restaurant sectors: promoting the advantages and benefits of joining the "Portugal Sou Eu" business network;
Large companies, major retailers, and institutional buyers: encouraged to support platforms that connect supply and demand, with the aim of boosting interaction and closer ties with domestic SMEs.
The "Portugal Sou Eu" (Portugal Is Me) Program is aimed at all Portuguese people, with the goal of mobilizing the country for economic growth and fostering civil society engagement. The Program is structured around the role and contribution that each of us can offer.
It targets consumers,
companies, institutions, and
business entities, all considered
central to the strategy:
End consumers, reached through information and promotional campaigns designed to raise awareness of product and service origins, thereby encouraging informed choices and sustainable consumer loyalty;
SMEs in the primary, secondary, retail, and restaurant sectors: promoting the advantages and benefits of joining the "Portugal Sou Eu" business network;
Large companies, major retailers, and institutional buyers: encouraged to support platforms that connect supply and demand, with the aim of boosting interaction and closer ties with domestic SMEs.
HOW TO PARTICIPATE
Any individual or entity can join the "Portugal Sou Eu" program by recognizing the importance of valuing domestic production for our country's economic sustainability and job creation, and by helping to share and uphold these values in their daily lives.
There are several ways to participate:
- Citizens: by registering on the portal, helping to publicize the initiative, and mobilizing their personal and professional networks in support of the cause;
- Consumers: by making conscious purchasing choices and valuing the positive impact that buying products and services bearing the "Portugal Sou Eu" seal has on the national economy;
- Companies: by helping to publicize the initiative, promoting its values among employees and customers, and developing activities that recognize and encourage the domestic value of our production system;
- Companies participating in "Portugal Sou Eu": by confirming the incorporation of domestic value into their production chains and using a distinctive seal that certifies the national identity of their products to customers and suppliers.
Any individual or entity can join the "Portugal Sou Eu" program by recognizing the importance of valuing domestic production for our country's economic sustainability and job creation, and by helping to share and uphold these values in their daily lives.
There are several ways to participate:
- Citizens: by registering on the portal, helping to publicize the initiative, and mobilizing their personal and professional networks in support of the cause;
- Consumers: by making conscious purchasing choices and valuing the positive impact that buying products and services bearing the "Portugal Sou Eu" seal has on the national economy;
- Companies: by helping to publicize the initiative, promoting its values among employees and customers, and developing activities that recognize and encourage the domestic value of our production system;
- Companies participating in "Portugal Sou Eu": by confirming the incorporation of domestic value into their production chains and using a distinctive seal that certifies the national identity of their products to customers and suppliers.
PROGRAM MANAGEMENT
Any individual or entity may join the "Portugal Sou Eu" Program, recognizing the importance of valuing...
The Management Body is responsible for the implementation, monitoring, and evaluation of specific initiatives to be developed under the "Portugal Sou Eu" Program, as well as for coordinating with other entities collaborating on the implementation of actions and initiatives that promote the program's objectives.
The Management Body is composed of AEP, AIP, CAP, and IAPMEI.
These entities, together with AHRESP, APED, and CCP, constitute the General Council of the "Portugal Sou Eu" Program.
Any individual or entity may join the "Portugal Sou Eu" Program, recognizing the importance of valuing...
The Management Body is responsible for the implementation, monitoring, and evaluation of specific initiatives to be developed under the "Portugal Sou Eu" Program, as well as for coordinating with other entities collaborating on the implementation of actions and initiatives that promote the program's objectives.
The Management Body is composed of AEP, AIP, CAP, and IAPMEI.
These entities, together with AHRESP, APED, and CCP, constitute the General Council of the "Portugal Sou Eu" Program.
CHRONOLOGY
