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Portugal Sou Eu launches the “One of Ours” campaign to promote national production among Generation Z
The Portugal Sou Eu program is preparing to launch the “One of Ours” campaign, a new initiative that aims to bring national production closer to new generations, especially Generation Z.
Integrated into the awareness strategy “Show that you are one of us”, the campaign reinforces the values of identity and belonging associated with what is produced in Portugal, demonstrating that choosing national products and services represents a decision with economic, social and cultural impact.
“One of Ours” gives prominence to a generation of young entrepreneurs who, through their projects and businesses, assume the role of ambassadors for the values of Portugal Sou Eu, sharing real stories of those who create, invest and develop solutions in Portugal.
Integrated into the awareness strategy “Show that you are one of us”, the campaign reinforces the values of identity and belonging associated with what is produced in Portugal, demonstrating that choosing national products and services represents a decision with economic, social and cultural impact.
“One of Ours” gives prominence to a generation of young entrepreneurs who, through their projects and businesses, assume the role of ambassadors for the values of Portugal Sou Eu, sharing real stories of those who create, invest and develop solutions in Portugal.
