News
The "Portugal Sou Eu" Christmas campaign called for the appreciation of national products and services
Portugal Sou Eu launched its Christmas campaign on November 17th, which runs until December 31st, to raise awareness among the Portuguese people that Portugal needs everyone.
With the tagline "Show that you are one of us. Take Portugal with you," the campaign's message presents Portugal as a united family, appealing to the consumption of products with the Portugal Sou Eu seal, which certifies that the product has a high national content.
The main message is that the greatest gift is to give our support and offer products with the Portugal Sou Eu seal. By doing so, we are supporting national producers and helping our economy. Because the best thing about Christmas is taking care of what is ours.
Developed by the advertising agency OPAL, the campaign is present on television, radio, print, digital and outdoor advertising.
For Portugal Sou Eu, the objective of the campaign is to increase the spontaneous awareness of the brand, enhance the advantages of consuming national products and services, and reinforce the perception of the value of national products and services.
Video: https://www.youtube.com/watch?v=aHtD8RwIYW8&pp=0gcJCRUKAYcqIYzv
Radio spot and images: https://drive.google.com/drive/folders/11LUPcAg9LTjl8YcQIeLX8EfBfzTXZ6nX?usp=drive_link
With the tagline "Show that you are one of us. Take Portugal with you," the campaign's message presents Portugal as a united family, appealing to the consumption of products with the Portugal Sou Eu seal, which certifies that the product has a high national content.
The main message is that the greatest gift is to give our support and offer products with the Portugal Sou Eu seal. By doing so, we are supporting national producers and helping our economy. Because the best thing about Christmas is taking care of what is ours.
Developed by the advertising agency OPAL, the campaign is present on television, radio, print, digital and outdoor advertising.
For Portugal Sou Eu, the objective of the campaign is to increase the spontaneous awareness of the brand, enhance the advantages of consuming national products and services, and reinforce the perception of the value of national products and services.
Video: https://www.youtube.com/watch?v=aHtD8RwIYW8&pp=0gcJCRUKAYcqIYzv
Radio spot and images: https://drive.google.com/drive/folders/11LUPcAg9LTjl8YcQIeLX8EfBfzTXZ6nX?usp=drive_link
