News
The Portugal brand is valued at €257 billion and recognized as a national strategic asset
The Portugal brand was valued at €257 billion, with a moderate strength of 62.5 points on a scale of 100, according to the latest study by the consulting firm OnStrategy. The report highlights the sectors and regions that contribute most to the positive perception of the country, as well as the economic potential associated with strengthening the country brand.
The "Portugal Sou Eu" program highlights the results achieved in this study, which also reflect the growing recognition of Portuguese products that generate value for the national economy. These results reflect the impact of continuous work, developed in close collaboration with companies, institutional partners and consumers, who share with us the mission of valuing production with a high rate of national incorporation.
This is, above all, the result of a collective effort that has allowed us to affirm the quality and competitiveness of national production, taking the name of Portugal beyond borders and reinforcing pride in what we produce.
The program will continue to be committed to promoting, supporting and distinguishing brands and products that represent the best of our country's talent, innovation and productive capacity.
More information click here
The "Portugal Sou Eu" program highlights the results achieved in this study, which also reflect the growing recognition of Portuguese products that generate value for the national economy. These results reflect the impact of continuous work, developed in close collaboration with companies, institutional partners and consumers, who share with us the mission of valuing production with a high rate of national incorporation.
This is, above all, the result of a collective effort that has allowed us to affirm the quality and competitiveness of national production, taking the name of Portugal beyond borders and reinforcing pride in what we produce.
The program will continue to be committed to promoting, supporting and distinguishing brands and products that represent the best of our country's talent, innovation and productive capacity.
More information click here
