The Portugal Sou Eu program launched the series “Route of Origins”, an initiative that travels through the 18 districts of mainland Portugal with the aim of valuing national production and giving visibility to the companies, traditions and knowledge that define each region. Over 18 episodes, the series brings together the perspectives of participating companies, local institutions and consumers, reflecting the diversity and richness of the Portuguese productive fabric.
The premiere takes place in the Lisbon district, with an episode that started in Praça do Comércio to delve into the universe of Portuguese crafts, exploring processes, materials and techniques that span generations and continue to reinvent themselves without losing authenticity. The series was launched on March 19 and will continue until April 19, ending in the Porto district. The initiative has the participation of 45 participating companies and 13 institutions that help to frame national production in its cultural and territorial context.

The episodes will be available on the official Portugal Sou Eu YouTube channel and disseminated on the program's digital platforms. Watch the first episode: https://www.youtube.com/watch?v=-3OwOt4PNA4