De Feitu, a domestic brand founded by Maria João, transforms surplus materials from the Portuguese textile industry into comfortable, timeless garments, promoting a more sustainable approach to production.
The concept emerged from the founder's engagement with the textile sector in Barcelos and the identification of a common challenge: finding new uses for materials that, despite being in good condition, go unused because they fail to meet specific production requirements.
At De Feitu, the raw material itself guides the creative process. The characteristics and quantities of available knit fabrics determine which garments can be developed, allowing for the repurposing of materials that have already been produced.
Launched in June 2026, the brand seeks to reduce the need for new raw materials and contribute to the more efficient use of resources within the national textile industry.
The name itself reflects this philosophy: "De Feitu" plays on the word *defeito* (defect), referencing the ability to transform materials—initially deemed unsuitable for a specific production run—into new creative opportunities.
It is an example of how domestic production can combine creativity, sustainability, and resource valorization, contributing to value creation in Portugal and a more circular economy.

Portugal Sou Eu has launched the podcast series “Origem Nacional” (National Origin), an initiative developed in partnership with TSF that gives voice to leading figures in communication, gastronomy, culture, innovation, and the Portuguese economy.
The five episodes will air every Tuesday in June, between 3 pm and 4 pm. Personalities such as Fernanda Freitas, Filipa Gomes, Carolina Piteira, and Henrique Sá Pessoa will share their vision on national production and the importance of valuing what is made in Portugal.
The “Origem Nacional” project aims to bring consumers, companies, and creators closer to the value of Portuguese production, promoting more informed and conscious consumption.

The series kicks off with the theme “ Portugal as a brand,” featuring Fernanda Freitas. Watch the first episode here.

The Portugal Sou Eu program will be present at Ovibeja 2026 with a tasting experience that brings together 12 companies from the food and beverage sector.
Between April 29 and May 3, visitors will be able to discover and taste Portuguese products with the Portugal Sou Eu Seal, reinforcing the connection to national production and value creation in Portugal.

The initiative also includes a seminar on May 1, dedicated to valuing companies and the impact of consumption.

Portugal Sou Eu relaunched its brand awareness campaign on April 20th, at a symbolic moment marked by the celebration of National Production Day on April 26th. With a multi-media presence and a mobilizing approach, the campaign aims to reinforce the program's positioning as a benchmark in valuing national production, challenging consumers and companies to take an active role in boosting the economy and to recognize the concrete impact of their choices on the country's development.

The initiative's main objectives are to increase spontaneous brand awareness, promote the consumption of national products and services, and reinforce the perception of their value among different audiences.

Portugal Sou Eu launches the series “Route of Origins”, a journey through the 18 districts celebrating the diversity, authenticity and richness of national production.

The premiere took place in Lisbon, with an episode dedicated to Portuguese crafts, where tradition and innovation intersect.

Follow this adventure through the country and watch the first episode on the Portugal Sou Eu YouTube channel: https://www.youtube.com/watch?v=-3OwOt4PNA4