“Show that you are one of us. Start today.” is the motto of the new Portugal Sou Eu campaign, which reinforces the importance of consuming national products and services. With a presence in various media until the end of July, the campaign is inspired by the collective strength of the Portuguese people, promoting the value of the Portugal Sou Eu seal as a commitment to the country and to economic growth.

Created by the Opal agency, the campaign focuses on dynamic visual language, maintaining national identity as its guiding thread.